Task 1: Research an existing viral campaign and highlight the different forms of digital communications used as well as their effectiveness (P1, M1, D1)
What actually is a viral campaign?
Viral campaigns are social media based methods to promote the awareness of brands. It can be delieved through word of mouth, links, or messages and posts on social media. Viral Campaign can be shown in multiple forms including videos, games, ebooks, brandable software, images, text messages, email messages or website pages.
The growth of social networking significantly contributed to the effectiveness of viral marketing.[16] As of 2009, two thirds of the world's Internet population visits a social networking service or blog site at least every week.[17] Facebook alone has over 1 billion active users.[18] In 2009, time spent visiting social media sites began to exceed time spent emailing.[19] A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.[20] However, email still remains an important component for one-on-one interaction in viral marketing campaigns.[21]
The Dark Knight viral campaign
https://www.youtube.com/watch?v=VpuC7HhCPWA
This is the youtube link all about the successful viral campaign for The Dark Knight viral campaign.
In May 2007 The Dark Knight viral campaign was launched through 42 Entertainment. A website called
highlight the different forms of digital communication used as well as effectiveness.
