DCP: Digitial Communication Protocols

HTTP
HTTP or The Hypertext Transfer Protocol as its otherwise known is an application protocol for distributed, collaborative hypermedia information systems. Http is the foundation of data communication for the World Wide Web. Http is the protocol to exchange or transfer hypertext. The development of HTTP was coordinated by the Internet Engineering Task Force and the World Wide Web Consortium, culminating in the publication of a series of Requests for Comments most commonly RFC 2616 since June 1999 which defines HTTP/1.1, the version of HTTP in common use. HTTP is designed to perimit intermediate network elements to improve or enable communications between clients and servers. HTTP is designed to permit intermediate network elements to improve or enable communications between clients and servers. High-traffic websites often benefit from web cache servers that deliver content on behalf of upstream servers to improve response time. Web browsers cache previously accessed web resources and reuse them when possible to reduce network traffic. HTTP proxy servers at private network boundaries can facilitate communication for clients without a globally routable address, by relaying messages with external servers. The term HyperText was founded by Ted Nelson who in turn was inspired by Vannevar Bush's microfilm-based 'memex'. Tim Berners-lee first thought of the 'WorldWideWeb' project (now known as the World Wide Web). Berners-Lee and his team are credited with inventing the original HTTP along with HTML and the associated technology for a web server and a text-based web browser. 

Wap
Wap otherwise known as Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network. A Wap browser is a web browser for mobile devices such as mobile phones that uses the protocol. Before the introduction of Wap, mobile service providers had limited opportunities to offer interactive data services but needed interactivity to support Internet and web applications such as: email by mobile phone, news headlines, tracking of stock-market prices, sports headlines and music downloads. 

GSM
GSM otherwise known as global system for Mobile Communications originally Groupe Special Mobile is a standard set developed by the European Telecommunications Standards Institute (ETSI) to describe protocols for second generation (2G) digital cellular networks used by mobile phones. It became the de facto global standard for mobile communications with over 80% market share. The GSM standard was developed as a replacement for first generation (1G) networks and originally described a digital, circuit-switched network optimized for full voice telephony. Over time this was expanded over time to include data communications, first by circuit switched transport then packet data transport via GPRS (General Packet Radio Services) and EDGE (Enhanced Data rates for GSM Evolution or EGPRS. Improvements were further made when the 3GPP developed third generation (3G) UMTS standards followed by fourth generation (4G)LTE Advanced standards. 

3G
3G short for third Generation, is the third generation of mobile telecommunications technology. 3G telecommunication networks support services that provide an information transfer rate of at least 200 kbit/s however many services advertised as 3G provide higher speed than the minimum technical requirements for a 3G service. Further on 3G releases 3.5G and 3.75G which also provides mobile broadband access to smartphones and mobile modems in laptop computers. 3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile calls. This is a set of standards used for mobile devices and mobile telecommunication use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the Internet.

Newspaper Analyst 

The Mail Online
Target Audience: 20 year olds to 45 year olds, middle class females.
The majority of the website are articles about females around that age.
The layout suits the target audience as its colourful and interesting but also not to busy, the celebrity articles are all down the side of the article, which attracts the younger people who idolise the celebritys in the articles. Then the broadsheet articles are mostly always the main story on the website which attracts the older people. You cant tell what the political agenda of The Mail Online is as articles are mostly celebrity based. One positive of this website is that the layout is not basic and plain, its colourful and has lots of articles which grabs peoples attention as you have loads of articles to keep you entertained. Another positive is that the website has lots of pictures which keeps the readers 

Digital Communications and the Viral Campaign

Task 1: Research an existing viral campaign and highlight the different forms of digital communications used as well as their effectiveness (P1, M1, D1)

What actually is a viral campaign?
Viral campaigns are social media based methods to promote the awareness of brands. It can be delieved through word of mouth, links, or messages and posts on social media. Viral Campaign can be shown in multiple forms including videos, games, ebooks, brandable software, images, text messages, email messages or website pages.

The growth of social networking significantly contributed to the effectiveness of viral marketing.^[16] As of 2009, two thirds of the world's Internet population visits a social networking service or blog site at least every week.^[17] Facebook alone has over 1 billion active users.^[18] In 2009, time spent visiting social media sites began to exceed time spent emailing.^[19] A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.^[20] However, email still remains an important component for one-on-one interaction in viral marketing campaigns.^[21]
The Dark Knight viral campaign

https://www.youtube.com/watch?v=VpuC7HhCPWA

This is the youtube link all about the successful viral campaign for The Dark Knight viral campaign.

In May 2007 The Dark Knight viral campaign was launched through 42 Entertainment. A website called


highlight the different forms of digital communication used as well as effectiveness.

Social Media Evidence

Social Media

I have incorporated social media throughout my magazine to attract a wider audiece as social media plays such a large part in todays magazine industry, with people pursading readers to buy magazines through tweets, facebook pages being set up for certain magazines so the readers dont miss a single update and actual paper copies of magazines being transformed to online digital versions. 

This is a tweet from my professional twitter account. I linked the Moda Magazine website to a tweet, which was about telling people to visit the offical Moda magazine website. I decided to do this tweet as I wanted to conect social media with my magazine as the people in my target audience are people who are big social media users. They would have accounts on almost every popular social website like Twitter, Instagram, Facebook, Tumblr ect. 

   

 This tweet shows the readers have the chance to visit the new and improved Moda magazine. The tweet was designed to attract the readers through glorifying a new updated version. The link of the website was also added to the tweet to make the reader view the new website easier.

 This tweet was to promote a recent article wrote for Moda, I linked a photo about the article (size 0) to the tweet to attract a wider audience as the use of a photo is more visually exciting. I also attracted the audience through starting the tweet with a question 'for or against size 0?' this excites the reader as they feel they are directly being asked this question.

Another tweet I did to promote Moda Magazine was offering the chance for a reader to become the next covergirl. This tweet essentially draws more readers as its getting the readers involved in becoming apart of the magazine. It also gets the website more popularity as to have the chance to become Modas next covergirl you have to sign up on the website, which attracts popularity for the twitter account and website.

The use of social media when promoting magazines, website ect is important as its becoming such a popular thing that website, magazines ect which don't use social media have a disadvantge as social media connects the public to almost everything and makes it so much easier to do things, for example more magazines having a digital and online version so people don't always have to buy paper versions.

Creating Magazine Website

In todays lesson of Digital Communication we created the website version of our magazines.

The link to my website is http://modafashionmagazine.weebly.com

Magazine task: Websites and Social Media

Websites

Harper's Bazaar

A lot of the articles contained in the website are based around celebrities in the fashion industry. Harper's Bazaar mostly focuses on reporting fashion events, new fashion styles and supermodels. The main article on the Harpers Bazaar website is about a round up of all the after parties for London Fashion Week. It gives the reader a detailed look on all the different parties and people who attended them including Jourdan Dunn and Cara Delevingne at the Murberry Dinner and Bip Ling and Eliza Doolittle at Claridge's. For people with a keen interest in fashion they would enjoy these styles of articles.

Other articles on the Harper's Bazaar website include beauty, lifestyle, latest news and videos which all relate to fashion. Because the London Fashion Week was only recent the majority of the articles are about the event, some of the articles include a LFW beauty round up and a catwalk report from LFW. Additional articles include Wilderness festival line-up, The 2014 Peta Fashion awards and the Emporio Armani show live.

The layout of the Harpers Bazaar website is simple and basic. It has a clear defined layout with the Masthead easily visible at the centre of the web page. The banner is simply underneath it and easy to use with clear headlines directing the reader to each section. A large part of the layout is  an advert for the Bazaar VIP, it has an advert on the top of page and on the side which is clearly seen. The main article is also on the home page of the website.

The fonts used on the Harper Bazaar website is sophisticated and feminine. Its bold, italic writing making it visible to see from a distance.  The font looks like handwriting especially on the title as its swirly and thick. It also relates to the target audience as its looks like writing from a female as its slightly feminine and girly. The writing on the articles and other parts of the website is simple and plain which is effective as its easy to read for the readers. The colours on the writing is either black or white which is classy and sophisticated. The images on the website are mostly of people or clothing, all the images are high quality and clear. The colours of the images are mostly bright and bold which stands out from the plain layout. Harpers Bazaar link to social media and email address which helps the reader socially interact and email any enquires.

Harpers Bazaar has an official clothing site linked the website. This promotes the brand as its offering readers to buy clothes or accessories which have been shown in the magazine. The clothes on offer in 'Shop Harpers Bazaar' are mostly designer which suggests what type of audience would read the magazine or buy the clothes sold. It also promotes the brand because it shows that Harpers Bazaar as a company has expanded and instead of just publishing a magazine monthly it now sells a lot of the clothing show which encourages the readers to not just read the magazine but also go onto the website to potentially buy something which is really good promotion for the brand.

The website encourages the reader to buy the magazine through VIP offers and competitions. The readers are more likely to read the magazine or visit the website if they get the chance to win prizes. Some of the VIP offers and competitions on offer are 'three months of free guided meditations', 'win £300 to spend at Parka London', save up to 30% off a luxurious villa holiday in' and 'win a copy of fashion selby'. All these competitions on offer seem to attract the audience as there either about fashion or luxurious  thing which young females would be interested in.



Vogue

The articles Vogue websites contains are based around fashion which isn't surprising as Vogue is a fashion magazine. The majority of fashion magazines seem to focus on recent or upcoming fashion shows which is relevant as its the fashion show season. On the side of the webpage is a list of all the most popular news at the moment, first is fashion shows, second is trends and third is people & parties.All these articles are what you'd expect to find especially on the website as the majority of the articles are about really resent topics so because the website is constantly updated as will the articles be. Vogue magazine has to summaries a whole months worth of fashion whereas the website can constantly update which shows that a lot of people would visit the website to read articles in the moment rather than a month later.

The layout for the Vogue website is plain and sophisticated. Its all in black and white with the occasional splash of color from the images. Vogue as a magazine is one of the most famous and glossiest in the fashion industry so the website version reflects that as its very chic and elegant. The layout of vogue is very simple as everything is neatly placed in sections from articles to prizes and competitions. The layout is so simple that anyone will find it easy to use which attracts the magazine readers as they wont find the website difficult to use.

The fonts used on the Vogue website are very simple and basic, similar to the layout; vogue prefers to go for a more simplistic style. The font is easy to read which is good for this style of website as the articles are often quite long and for the reader its best to have a basic font which is simple to read. All of the font is in black apart from the occasional white font on a black background this makes it look classy and bold. The only color is from the images, and the majority of the images are taken from fashion events for example runways or parties.

   Vogue promotes the brand by its very own 'Vogue Shops' which gives the reader an insight into things which vogue promotes but are available for the readers to purchase. Its promoting Vogue because a lot of people will constantly read the magazine and visit the website just to see whats new in the Vogue Shop. Also Vogue itself can be promoted by the things which is in the Vogue shop, for example if a piece of clothing from a well known designer or shop is being promoted by Vogue they could return the favor by promoting the next issue of Vogue.

The website encourages people to buy Vogue by offering a deal for the readers when it comes to actually buying the magazine. Some of the offers consist of a free gift when you subscribe to the print and digital version of Vogue which includes free access to the iPad edition and free delivery of the print before it hits the shops. Also Vogue subscribes for only 1.99 a month which includes interactive editions and its available on Google Play. All these offers are very pleasing for the readers as it would encourage them to expand there reading of Vogue from print to digital.

ELLE

The articles contained on ELLE magazine are obviously fashion based but more celebrity orientated. ELLE is the magazine which focuses the most on celebrity style out of Harpers Baazer and Vogue so isn't surprising the articles aren't just about high fashion. Below the headline of 'All News' is a subheading which summaries what the articles will be about, it includes; latest fashion news, beauty news and celebrity news. That really shows what ELLE magazine is about and the style of articles. The top article is about Rita Ora's new hair which isn't really about so shows ELLE has more of a tabloid magazine style.

The layout of the ELLE website is a lot more busy compared to Vogue and Harpers Baazer. Its layout isn't so simple and basic as it has different sections on the website including news, fashion and social media. Around the website is three individual advertisement banners which are all advertising the brand 'Chloe' that makes the layout look more visually exciting as its not just completely one simple layout with only black and white on it.

 The fonts used on the ELLE website are a mixed variety. The masthead 'ElleUK.com' is in a thick, bold font and capital letters which stands out from the website.The headlines are also in capital letters which is effective as it makes it project from the page. The rest of the fonts used on the website are simple which is easy to read. The colors used on the website are mostly white and black with the occasional splashes on yellow which makes it look fresh and vibrant. The images on the website are varied; some are from runways, celebrities and normal people in the streets which makes the website look more interesting. The links on ELLE website are from social media. In the middle of the page is a social media bar which has 6 different websites including Twitter, Facebook, Instagram's, Pinterest, YouTube and Google+. Each link, connects the reader to many different websites related to ELLE magazine like the official ELLEUK Twitter, Facebook and Instagram page.

The ELLE website promotes the brand by creating its own online shop, by doing this it increases the popularity of the brand as if more people buy stuff from the ELLE store it makes the magazine more widely read because it will be also known for its clothing store.

The website encourages the readers to buy the magazine through competitions. Competitions are effective when it comes to bringing in readers as a lot of people would be attracted by these prizes therefore wanting to read the magazine more. Some of the competitions ELLE has to offer include: winning a Cointreau champagne set, £1,000 to spend at Barbour and £200 in Clark's vouchers. All these competitions on offer suggest what type of target audience ELLE magazine is; alcohol as a part of prize and shops like Barbour and Clark as the competitions show that more older people read ELLE. 

Magazine task: Websites and Social Media

Task 1: Social Media

Vogue Magazine

BritishVogue is the twitter account of British Vogue, it constantly updates the magazine by tweeting upcoming events, who's going to be the next issues cover girl and just general interaction through Instagram's links, video links and directs links to the British Vogue website. This tweet is offering the reader to get ahead with Vogue and read the next months issue before its physically published by going on Vogue Digital, which is a site connected to Vogue that allows the reader to read Vogue online. The tweet contains one hashtag 'MarchVogue' which is just a summary of what the tweet is about and it could possibly be a popular hashtag as a lot of people who read Vogue may use this hashtag to tweet there excitement for the next issue, what they want to see in the next issue, ect. There also is a link on this tweet which directs you to March's issue of Vogue which is good because its a simple and easy link to use. Multiple people have retweeted and favourited the tweet which shows its being shared around and a lot of people will see it.  This tweet is using social media to promote Vogue as its linking everyone who follows Vogues twitter account as well as anyone who sees the tweet the next issue of Vogue which is essentially them promoting there magazine just the online version. It also makes the brand Vogue look better as its going one step ahead by tweeting the next months issue before its even printed. It also suggests technology is taking over print because they haven't printed next months issue early for everyone to read but they have done that for the digital version, this also could suggest either online reading is more popular or they are trying to make it popular by creating exciting offers to attract the readers.

 This tweet from BritishVogue is about Hugo Boss' Autumn/Winter collection. The tweet has a link direct to the website about the Hugo Boss article. Its simple and easy to get to and if you open the tweet summary a small description and photo is shown which is effective. The tweet contains one hashtag 'nyfw' which stands for New York Fashion Week. This is a popular event in the fashion industry and a lot of people will be tweeting about it so this hashtag is useful because anyone reading about New York fashion week will see this tweet. The tweet also contains two other users 'JasonWu' and 'HUGOBOSS_UK' which are people/companys related to the tweet. It also can make it easy for the person reading the tweet to then go and read other tweets related to it by going onto these other twitter accounts. Social media is used to promote Vogue as this tweet is linking Vogue website and also Hugo Boss.

This tweet from BritishVogue is about bags on New York Fashion Week. It has a link to social media site Instagram with photos of the bags they are talking about. Using another social media site is effective because it creates more popularity as the twitter users reading Vogue will then read Vogue's Instagram and vice versa. Vogue has used two hashtags one of them is 'aw14' which stands for 2014 London Fashion Week the hashtag itself isn't so obvious to understand but people who regularly read Vogue or have a keen interest in fashion will understand the meaning of the hashtag. The second hashtag is 'nyfw' which stands for New York Fashion Week and is more obvious to understand. This hashtag is effective because anyone who wants to read and see about New York Fashion Week will see this tweet as well which increases Vogues popularity. Vogue is using social media to promote it by linking Instagram to the tweet which overall increases Vogues' social popularity. It also makes Vogue seem more up to date with the 21st century as they have moved on from just only publishing print magazines and now creating social media accounts to promote Vogue.

ELLE Magazine


ELLEUK is the british twitter account for ELLE magazine. It frequently updates latest news, celebrity gossip and everyday advice for the readers. ELLE uses hashtags, links and other twitter accounts in the majority of there tweets which overall increases the accounts popularity as the more hashtags, links and other twitter accounts they use the larger quantity of people will see ELLE'S tweets. ELLEUK has 623, 617 followers and is a verified account which suggests that a lot of the people who read the print version of Elle most likely follow the twitter account to keep constantly updated and that shows technology and social media play a large part in the magazine industry. This particular tweet is about ELLE offering the readers tips and advice about skincare. This tweet is good for promoting the brand as it attracts the readers to visiting the website by offering tips and advice. Its sneakily getting people to visit the website which is a better way of promoting it rather than tweeting 'visit ELLE website'. The tweet itself contains no hashtags but a web link to ELLE online, its a simple and effective tweet as the web link is easy to visit. The tweet says 'Want perfect skin? We have the secret' its an appealing tweet the audience as most people would love to have perfect skin. Also referring to it as a secret attracts the audience because your instinct is to discover this secret. Multiple people have retweeted and favourited this tweet which shows thats its shared around to many people so not just ELLEUK followers will see this tweet.


This is another tweet by ELLEUK. This account frequently tweets daily which means the account is always active and interacting with other users. The tweet itself is a photo and a link about Jason Wu for Boss at New York Fashion Week. The use of a photo and link makes it more visually pleasing as some would rather see a snap of what the link is about before straight away going onto the link. The tweet also contains two hashtags; 'boss' and 'NYFW' which is references to the New York Fashion Week and the Boss clothing line, both hashtags are obvious to understand and is just used for other people who are searching about the fashion week and clothing line to see this tweet and maybe visit the web link aswell. The link is from ELLE'S official website which again creates more popularity on both the twitter account and website. Twitter is used to promote ELLE as its linking the official website so for people who want to visit the website easily can through the link on the tweet.

This tweet is about Kendall Jenner (half sister of the Kardashian's) and her debut on the runway for Marc Jacobs at New York Fashion Week. The tweet contains three hashtags which is unusually a lot for ELLE as they rarely tweet more than one but this is because the tweet isn't about an article or website link its just a photo so ELLE is using the hashtags as a way of telling the audience what the tweet is about, who's involved ect. The tweet contains one image which is overall is a summary. This tweet is very simple and straight to the point which is effective for people who want a quick glance over Twitter.The hashtag and the image work well together as each hashtag explains the image i.e the photo was of Kendall Jenner so that explains the 'kendalljenner' hashtag, it was from New York Fashion Week that explains 'nyfw' and the collection was from designer Marc Jacob and that finally explains the hashtag 'marcjacobs'. Social media is used to promote ELLE as there tweeting about a worldwide popular event which a lot of people are constantly following and use social media to find any new happenings in the event. So because of this it gains ELLE'S popularity as more people will see there tweets as there tweeting about such a famous event and also using popular hashtag which people again are talking about.

Cosmopolitan Magazine 

CosmopolitanUK is the British twitter account for Cosmopolitan magazine, its purpose is to constantly keep people updated with latest news through social media. Cosmopolitan prefers to use website links rather than hashtags in there tweets which is unique as the more hashtags in a tweet the more its seen and popular it gets. So Cosmopolitan not using many hashtags in there tweets is different. This certain tweet is about a preview of the new digital version of Cosmopolitan. Its a tweet which will grab the audiences attention as its a new and exciting thing, It also is promoting Cosmopolitan as there using social media to share the new digital version, this shows that  social media now plays a large part in the magazine industry.The link about the new digital version of Cosmopolitan was posted on video sharing site Vine, which only recently has made it big in social media. The decision to use Twitter and Vine shows that Cosmopolitan is really using technology to there advantage because websites like Twitter, Vine and Facebook are so widely used this tweet will be seen by a lot of people and will be shared more.

This tweet is about an event called The J Crew Show which was being shown live on the Cosmopolitan website. Cosmopolitan used social media to share the link, this was effective because so many people use social media and it's a good way to share something on a large scale. The tweet consists of one hashtag 'NYFW' which stands for New York Fashion Week, this event is really popular in all fashion magazines, so that's why so much coverage has been done over it. For anyone who follows Cosmopolitan's twitter account would understand what this hashtag means and anyone who has an interest in fashion would also understand it. The tweet has a link to Cosmopolitans official website and a live feed of The J Crew Show, this would attract the audiences attention because its a straight up, easy link to the event, people don't have to search far or have any hassle trying to find it, so the tweet is very helpful. The tweet has two retweets and two favorites which shows that the tweet is circling around social media and more people are seeing regardless if they follow CosmopolitanUK. Cosmopolitan have used social media to promote the magazine as they used twitter to link people to the live event, that in itself was done to attract more readers and make Cosmopolitan a more reliable website. If they didn't use social media I doubt not as many people would of seen the live feed.

This tweet is about a link to Cosmopolitans website which offers the reader something which you will need if your having a girls night. The tweet itself sounds slightly misleading and doesn't really give away anything about the link. This attracts the reader as makes you want to find out what this mysterious thing is about. This tweet doesn't contain any hashtags which isn't unusual for Cosmopolitan. but it does contain a link, Cosmopolitan often use links in there tweets which is good for promoting there company as its usually links to the official website. There isn't an image connected to the tweet which would help the reader understand what the tweet is actually about however not giving anything away does make the reader want to click on the link and find out. Cosmopolitan is using social media to promote the company as there linking the website to the readers which would be more difficult to get people to see the website without social media. Twitter plays a large part in promoting Cosmopolitan as they do a lot of digital posts like links, videos and images which you couldn't do with just a published magazine.