Task 1: Social Media
Vogue Magazine
BritishVogue is the twitter account of British Vogue, it constantly updates the magazine by tweeting upcoming events, who's going to be the next issues cover girl and just general interaction through Instagram's links, video links and directs links to the British Vogue website. This tweet is offering the reader to get ahead with Vogue and read the next months issue before its physically published by going on Vogue Digital, which is a site connected to Vogue that allows the reader to read Vogue online. The tweet contains one hashtag 'MarchVogue' which is just a summary of what the tweet is about and it could possibly be a popular hashtag as a lot of people who read Vogue may use this hashtag to tweet there excitement for the next issue, what they want to see in the next issue, ect. There also is a link on this tweet which directs you to March's issue of Vogue which is good because its a simple and easy link to use. Multiple people have retweeted and favourited the tweet which shows its being shared around and a lot of people will see it. This tweet is using social media to promote Vogue as its linking everyone who follows Vogues twitter account as well as anyone who sees the tweet the next issue of Vogue which is essentially them promoting there magazine just the online version. It also makes the brand Vogue look better as its going one step ahead by tweeting the next months issue before its even printed. It also suggests technology is taking over print because they haven't printed next months issue early for everyone to read but they have done that for the digital version, this also could suggest either online reading is more popular or they are trying to make it popular by creating exciting offers to attract the readers.
This tweet from BritishVogue is about Hugo Boss' Autumn/Winter collection. The tweet has a link direct to the website about the Hugo Boss article. Its simple and easy to get to and if you open the tweet summary a small description and photo is shown which is effective. The tweet contains one hashtag 'nyfw' which stands for New York Fashion Week. This is a popular event in the fashion industry and a lot of people will be tweeting about it so this hashtag is useful because anyone reading about New York fashion week will see this tweet. The tweet also contains two other users 'JasonWu' and 'HUGOBOSS_UK' which are people/companys related to the tweet. It also can make it easy for the person reading the tweet to then go and read other tweets related to it by going onto these other twitter accounts. Social media is used to promote Vogue as this tweet is linking Vogue website and also Hugo Boss.
This tweet from BritishVogue is about bags on New York Fashion Week. It has a link to social media site Instagram with photos of the bags they are talking about. Using another social media site is effective because it creates more popularity as the twitter users reading Vogue will then read Vogue's Instagram and vice versa. Vogue has used two hashtags one of them is 'aw14' which stands for 2014 London Fashion Week the hashtag itself isn't so obvious to understand but people who regularly read Vogue or have a keen interest in fashion will understand the meaning of the hashtag. The second hashtag is 'nyfw' which stands for New York Fashion Week and is more obvious to understand. This hashtag is effective because anyone who wants to read and see about New York Fashion Week will see this tweet as well which increases Vogues popularity. Vogue is using social media to promote it by linking Instagram to the tweet which overall increases Vogues' social popularity. It also makes Vogue seem more up to date with the 21st century as they have moved on from just only publishing print magazines and now creating social media accounts to promote Vogue.
ELLE Magazine
ELLEUK is the british twitter account for ELLE magazine. It frequently updates latest news, celebrity gossip and everyday advice for the readers. ELLE uses hashtags, links and other twitter accounts in the majority of there tweets which overall increases the accounts popularity as the more hashtags, links and other twitter accounts they use the larger quantity of people will see ELLE'S tweets. ELLEUK has 623, 617 followers and is a verified account which suggests that a lot of the people who read the print version of Elle most likely follow the twitter account to keep constantly updated and that shows technology and social media play a large part in the magazine industry. This particular tweet is about ELLE offering the readers tips and advice about skincare. This tweet is good for promoting the brand as it attracts the readers to visiting the website by offering tips and advice. Its sneakily getting people to visit the website which is a better way of promoting it rather than tweeting 'visit ELLE website'. The tweet itself contains no hashtags but a web link to ELLE online, its a simple and effective tweet as the web link is easy to visit. The tweet says 'Want perfect skin? We have the secret' its an appealing tweet the audience as most people would love to have perfect skin. Also referring to it as a secret attracts the audience because your instinct is to discover this secret. Multiple people have retweeted and favourited this tweet which shows thats its shared around to many people so not just ELLEUK followers will see this tweet.
This is another tweet by ELLEUK. This account frequently tweets daily which means the account is always active and interacting with other users. The tweet itself is a photo and a link about Jason Wu for Boss at New York Fashion Week. The use of a photo and link makes it more visually pleasing as some would rather see a snap of what the link is about before straight away going onto the link. The tweet also contains two hashtags; 'boss' and 'NYFW' which is references to the New York Fashion Week and the Boss clothing line, both hashtags are obvious to understand and is just used for other people who are searching about the fashion week and clothing line to see this tweet and maybe visit the web link aswell. The link is from ELLE'S official website which again creates more popularity on both the twitter account and website. Twitter is used to promote ELLE as its linking the official website so for people who want to visit the website easily can through the link on the tweet.
This tweet is about Kendall Jenner (half sister of the Kardashian's) and her debut on the runway for Marc Jacobs at New York Fashion Week. The tweet contains three hashtags which is unusually a lot for ELLE as they rarely tweet more than one but this is because the tweet isn't about an article or website link its just a photo so ELLE is using the hashtags as a way of telling the audience what the tweet is about, who's involved ect. The tweet contains one image which is overall is a summary. This tweet is very simple and straight to the point which is effective for people who want a quick glance over Twitter.The hashtag and the image work well together as each hashtag explains the image i.e the photo was of Kendall Jenner so that explains the 'kendalljenner' hashtag, it was from New York Fashion Week that explains 'nyfw' and the collection was from designer Marc Jacob and that finally explains the hashtag 'marcjacobs'. Social media is used to promote ELLE as there tweeting about a worldwide popular event which a lot of people are constantly following and use social media to find any new happenings in the event. So because of this it gains ELLE'S popularity as more people will see there tweets as there tweeting about such a famous event and also using popular hashtag which people again are talking about.
Cosmopolitan Magazine
CosmopolitanUK is the British twitter account for Cosmopolitan magazine, its purpose is to constantly keep people updated with latest news through social media. Cosmopolitan prefers to use website links rather than hashtags in there tweets which is unique as the more hashtags in a tweet the more its seen and popular it gets. So Cosmopolitan not using many hashtags in there tweets is different. This certain tweet is about a preview of the new digital version of Cosmopolitan. Its a tweet which will grab the audiences attention as its a new and exciting thing, It also is promoting Cosmopolitan as there using social media to share the new digital version, this shows that social media now plays a large part in the magazine industry.The link about the new digital version of Cosmopolitan was posted on video sharing site Vine, which only recently has made it big in social media. The decision to use Twitter and Vine shows that Cosmopolitan is really using technology to there advantage because websites like Twitter, Vine and Facebook are so widely used this tweet will be seen by a lot of people and will be shared more.
This tweet is about an event called The J Crew Show which was being shown live on the Cosmopolitan website. Cosmopolitan used social media to share the link, this was effective because so many people use social media and it's a good way to share something on a large scale. The tweet consists of one hashtag 'NYFW' which stands for New York Fashion Week, this event is really popular in all fashion magazines, so that's why so much coverage has been done over it. For anyone who follows Cosmopolitan's twitter account would understand what this hashtag means and anyone who has an interest in fashion would also understand it. The tweet has a link to Cosmopolitans official website and a live feed of The J Crew Show, this would attract the audiences attention because its a straight up, easy link to the event, people don't have to search far or have any hassle trying to find it, so the tweet is very helpful. The tweet has two retweets and two favorites which shows that the tweet is circling around social media and more people are seeing regardless if they follow CosmopolitanUK. Cosmopolitan have used social media to promote the magazine as they used twitter to link people to the live event, that in itself was done to attract more readers and make Cosmopolitan a more reliable website. If they didn't use social media I doubt not as many people would of seen the live feed.
This tweet is about a link to Cosmopolitans website which offers the reader something which you will need if your having a girls night. The tweet itself sounds slightly misleading and doesn't really give away anything about the link. This attracts the reader as makes you want to find out what this mysterious thing is about. This tweet doesn't contain any hashtags which isn't unusual for Cosmopolitan. but it does contain a link, Cosmopolitan often use links in there tweets which is good for promoting there company as its usually links to the official website. There isn't an image connected to the tweet which would help the reader understand what the tweet is actually about however not giving anything away does make the reader want to click on the link and find out. Cosmopolitan is using social media to promote the company as there linking the website to the readers which would be more difficult to get people to see the website without social media. Twitter plays a large part in promoting Cosmopolitan as they do a lot of digital posts like links, videos and images which you couldn't do with just a published magazine.
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